The end of the year is a crucial time for media companies. It is a time to renew contracts for the upcoming year with existing clients. However, frequently companies don't spend the right amount of time or allocate the right resources to the right clients. Account managers may spend too much time with low-revenue clients because of a “personal fondness” and not enough time with high-revenue, at-risk clients. If only there was a way to reallocate your account management teams’ time in a way to drive the most renewals.
We were inspired by the new CEO of Time, Jessica Sibley’s recent LinkedIn post, in which she stated that she’ll spend the next 100 days on 100 sales calls. Not only does that demonstrate great leadership skills of a new CEO, but it also is a highly effective way to ensure clients remain happy and continue to sign on the dotted line. But what if Jessica could measure the effectiveness of all those meetings? Do you think that could reveal some important insights into Time’s meeting structure, attendance, and cross-channel communication activities (E.g. simultaneously emailing the client)?
This is where Time is Ltd. Customer Engagement Analytics comes in. Our platform enables media companies to understand exactly how often their account managers should interact with their clients to ensure the highest renewal rates. Our insights provide media companies with a comprehensive view of their customer journey. These findings help them see the clients likely to resign and those that are at risk of churning. This data empowers organizations to effectively allocate resources and ensure their interactions are value-oriented toward getting more renewals.
If you’re interested in learning more about how to leverage collaboration analytics for renewing or acquiring more clients, then get in touch today.