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One Media Company is Closing More Deals EOY with Time is Ltd.’s Customer Engagement Analytics

External Collaboration
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December 13, 2022
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2
min read
By leveraging Time is Ltd. Customer Engagement Analytics, companies can identify how meeting structure, participants, and usage of other communication channels (like email and Slack) correlate with more renewals and/or closed won business.

The end of the year is a crucial time for media companies. It is a time to renew contracts for the upcoming year with existing clients. However, frequently companies don't spend the right amount of time or allocate the right resources to the right clients. Account managers may spend too much time with low-revenue clients because of a “personal fondness” and not enough time with high-revenue, at-risk clients. If only there was a way to reallocate your account management teams’ time in a way to drive the most renewals. 

We were inspired by the new CEO of Time, Jessica Sibley’s recent LinkedIn post, in which she stated that she’ll spend the next 100 days on 100 sales calls. Not only does that demonstrate great leadership skills of a new CEO, but it also is a highly effective way to ensure clients remain happy and continue to sign on the dotted line. But what if Jessica could measure the effectiveness of all those meetings? Do you think that could reveal some important insights into Time’s meeting structure, attendance, and cross-channel communication activities (E.g. simultaneously emailing the client)? 

CEO of Time, Jessica Sibley's LinkedIn Post on committing to 100 sales calls over 100 days

This is where Time is Ltd. Customer Engagement Analytics comes in. Our platform enables media companies to understand exactly how often their account managers should interact with their clients to ensure the highest renewal rates. Our insights provide media companies with a comprehensive view of their customer journey. These findings help them see the clients likely to resign and those that are at risk of churning. This data empowers organizations to effectively allocate resources and ensure their interactions are value-oriented toward getting more renewals.

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If you’re interested in learning more about how to leverage collaboration analytics for renewing or acquiring more clients, then get in touch today

Article by
Evan James
Marketing professional with 15 years experience, now SVP of Marketing at Time is Ltd., the world’s leading employee experience & engagement SaaS company. Prior to Time is Ltd., Evan has held marketing leadership roles in Skillz (SKLZ), and Emplifi (acquired for $200M). Evan has a wide range of experience ranging from energy, gaming, and social media to helping early-stage startups scale their marketing to become industry titans.
Article by
Evan James
Marketing professional with 15 years experience, now SVP of Marketing at Time is Ltd., the world’s leading employee experience & engagement SaaS company. Prior to Time is Ltd., Evan has held marketing leadership roles in Skillz (SKLZ), and Emplifi (acquired for $200M). Evan has a wide range of experience ranging from energy, gaming, and social media to helping early-stage startups scale their marketing to become industry titans.

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